Guaranteed results

Search engines use relatively complex processes — or algorithms — to organize and rank content. 

They operate with slightly different protocols and formulas to get their ranking factors/signals. 

The long and short of it is, search engines take in digital content and organize this information into results pages. The ultimate goal is to make searchers happy with the results they find in the SERPs.

Crawling

Google deploys its bots (we talked about these bots as “spiders” earlier) to crawl the web looking for new or updated website content/pages. Generally speaking, the more links a page has to it, the easier it is for Google to locate that page.

Indexing

Next, Google analyzes the URLs the bots discover, and it tries to make sense of what the page is about. This is where multiple determining factors come into play, but critical things Google looks at include: content, images, and other media files. It then stores this information in its Google Index. Buttoned-up technical SEO is vital in these first two steps, so everything gets appropriately indexed.

Mobile-friendliness

Users need to be able to consume your content easily on a mobile device. Google evaluates your content according to its performance on a mobile device, so it is vital you get this right.

User interface

Google wants to recommend sites that appeal to users in design and usability. Your site layout needs to ensure that when the user lands on your page, they find it attractive, understand what your page offers, and grasp the navigational options they have. 3 Tips for Bette

What clients say
"People are the difference makers and the 1SEO staff are great. Mark Brower and Nick Ponente are awesome, more than helpful and very knowledgeable. Definitely recommend checking them out for your IT/SEO needs!"
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Miriam Brown
Seven Media
"The 1SEO Conference was a fantastic opportunity to discuss issues that face all businesses - and to share experiences and solutions to these issues. Thank you for putting this wonderful event together and I look forward to next year!"
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Richard Green
Seven Media
"I attended the 1Conference that 1SEO hosted and learned a lot. I thought the event was well planned and well executed. I would definitely recommend it for people in similar positions (digital marketing) as well as those in IT/security roles. The content was new and useful, none of it felt stale or overly rehearsed. Everyone was very accommodating in the 1SEO group, always willing to answer any questions. It was great to attend a conference with everything fit into a single day, and it didn't feel long."
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Anna Richmond
Seven Media
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