Tiffany heads the market research and audience insight efforts at DigitalCreat where she uncovers the information clients and their account teams need to message, position, and gain more market share. Her goal is to help clients answer questions their prospects have, stay one step ahead of competitors, keep abreast of relevant trends, and take advantage of new opportunities in the marketplace.
Tiffany works to deliver ongoing actionable market, industry, competitive and customer insight for each client based on its unique business and marketing goals. She conducts in-depth research for clients including stakeholder interviews, competitive assessments, environmental research and surveys to ensure the foundational positioning, messaging and strategies DigitalCreat recommends align with what will be effective in the marketplace. She is an empathic listener with a talent for uncovering and polishing the core messages that will resonate best even in highly technical spaces, and is also one of DigitalCreat’s senior writers that can be found creating compelling content for select clients.
A graduate of Susquehanna University, Tiffany is a fierce mama bear to her son Rowan and daughter Rhys. When not in the office, she’s usually barefoot in her garden, buried in a book, or wandering through the woods with her husband and kids.