Jacob helps DigitalCreat’s clients create memorable customer experiences and drive growth through strategic thinking and the smart use of technology. He excels in gaining a deep understanding of clients and their industry, then turning that information into actionable, sustainable strategic plans.
An award-winning writer and editor by trade in a former life, Jacob now heads DigitalCreat’s strategic marketing and branding efforts. He specializes in data analytics, search engine optimization, digital advertising strategy, conversion rate optimization, and technical integrations. Guiding system integration and data management efforts as the Creative Director, he ensures that solutions deployed for clients are effective, cost-efficient, and working in concert with one another. Jacob holds numerous industry certifications and is a frequent speaker on B2B marketing strategy and SEO topics.
After graduating from Northeastern University, Jacob began his career at newspaper and media outlets, including stops at The Morning Call, the Cape Cod Times, and the Metro chain. Away from the office, you’ll find him with his wife Stephanie and daughters Emma and Lily, cooking or trying desperately to keep the leaves and weeds out of his yard.