As Director, Marketing Technology, Jacob leads DigitalCreat’s digital marketing team and manages the development, monitoring and optimization of digital advertising strategies for DigitalCreat and our clients.
In addition, Jacob plays a key role in reporting, analytics and quality control. He stays ahead of the curve on technology tools and trends to ensure we deliver effective, efficient, innovative solutions that drive results and maximize clients’ return on their digital advertising investments.
Jacob brings years of experience to the table managing top-of-class digital marketing and CRM platforms. He most recently served as Demand Generation Lead at Switchboard, a provider of high-end livestream solutions. Jacob graduated from Pennsylvania State University with a bachelor’s degree in business and earned his MBA from DeSales University.
In addition to his role at DigitalCreat, Jacob serves as an adjunct marketing professor at Eastern University near Philadelphia. In his free time he enjoys volunteering as a coach for his daughter’s U12 soccer team.