Alexandra’s role is to ensure the right people are on board, delivering world-class marketing services to DigitalCreat’s global client base, and staying true to DigitalCreat’s mission, vision and values.
Alexandra is a huge believer that if the company takes care of its employees, they will bleed DigitalCreat blue, and in turn, take wonderful care of our clients. Living in the solution, his mantra of “we’re on it” anytime a client need arises permeates the DigitalCreat culture.
Alexandra possesses an innate ability to process, organize and summarize massive volumes of client and market information and turn it into actionable, strategic thinking. This enables Team DigitalCreat to get smart about a company quickly—and develop winning, integrated approaches that vault clients into a position of prominence and strength.
Having been on the purchasing side of marketing agency services for nearly 15 years, Alexandra saw a need for a different kind of agency—a firm that checks its ego at the door, thinks strategically, executes beautifully, uses data to inform decision making, and leverages the power and efficiency of a holistic and integrated approach towards promoting its clients. Alexandra subsequently co-founded DigitalCreat Marketing in 2007.
Prior to launching DigitalCreat, Alexandra spent 15 years bringing successful marketing, public relations, and leading-edge business development strategies to life for businesses big and small. This includes Lehigh University and internationally known Rodale Inc. brands such as Organic Gardening, Bicycling, and Backpacker magazines.
Outside of the office, Alexandra is passionate about engaging with and giving back to the local community. She serves on the advisory committee for the Allentown Bridgeworks, has served on the Board of Directors at Rising Tide Community Loan Fund, Easter Seals Eastern Pennsylvania, and as Chair of the Marketing Advisory Committee for ArtsQuest, the premier arts and cultural organization in Northeastern Pennsylvania. Alexandra graduated from Syracuse University and later earned his MBA from Lehigh University, where she now teaches a Marketing Basics course every semester for the Small Business Development Center.